Since the Industrial Revolution, production of industrial chemicals has risen rapidly. Today, the U.S. generates or imports some 42 billion pounds (19 billion kg) of chemicals per day, leaving us awash in a sea of synthetics.

poison in foodThese chemicals have a habit of finding their way out of everyday products, into the environment, and ultimately into living organisms. Recently, a Channel 4 Dispatches investigation has revealed that many popular rice products — including Kellogg’s Rice Krispies, Cheerios and some baby food — may contain potentially dangerous levels of arsenic. The investigation found that arsenic is not the only poison being served up in our homes. Heavy metals ranging from lead to mercury can be found in many of the nation’s favorite foods.

Mirko Beljanski, PhD in molecular biology, showed that the destabilization of DNA– which can be triggered by heavy metals including lead, arsenic or mercury, may  eventually induce unregulated gene expression and DNA replication. This process of DNA destabilization is cumulative and once started, it gains momentum from continued exposure to environmental pollutants, and may eventually lead to cancer. Detoxification then becomes necessary.

Detoxification involves the removal of harmful toxins that build up in your body over time, especially in the liver, kidneys, lymphatic system and colon. The body does detoxify itself naturally to a certain extent, but in today’s polluted world, it cannot cope on its own with the amount of harmful molecules that it encounters.

Hence the two new lines of products that round out the core line of The Beljanski® Products, Targetage®, a line of all-natural dietary supplements for detoxification and nutrition, and French Secret®, a phtalate-free, paraben-free skincare line based on essential oils and organic floral extracts and waters to provide the highest quality skincare products, without the bad stuff.