Following a national campaign for Safe Cosmetics (1), Johnson & Johnson has agreed to phase out chemicals linked to cancer and other health problems from its baby and adult cosmetics lines by 2015.
Until then, Johnson & Johnson will continue to knowingly sell out its inventory in 57 countries of laden laced chemical based cosmetics (brands such as Aveeno, Neutrogena, Clean & Clear and the famous Johnson’s Baby Shampoo).
According to the Breast Cancer Foundation the cosmetics industry uses thousands of synthetic chemicals, including those linked to cancer, infertility and birth defects (2) and one out of every five products contains ingredients certified by government authorities as known or probable human carcinogens (3).
Did you know that we absorb up to 60 percent of what we apply on our skin?
What is the point of choosing a natural approach to fight cancer, when, at the same time, we apply hazardous materials on our skin on a daily basis? Especially since we know, as demonstrated by my father, Dr. Mirko Beljanski, that even small quantities of carcinogens, act progressively, day after day, to destabilize the DNA, which may cause cancer.
As a health advocate, my own modest answer to that question is to offer the world a natural line of personal care products. To AVOID chemicals is, in my opinion, the first step in the Beljanski® Approach to Wellness.
But, as a woman, I know I want more: the products I use should not only be chemical free, but also really good for my skin, smell delicious and deliver a luxurious experience. (Yes, I NEED this every morning! – the secret of starting the day feeling fabulous)
For women like me, who want it all, I created the French Secret® line. (You don’t have to be French to enjoy).